#DietCoke30
Following last years collaboration with Jean Paul Gaultier, Diet Coke have brought the beautiful Marc Jacobs onboard for 2013, and the celebration of three decades in Europe. Jacobs will be the Creative Director for the 'Sparkling for 30 Years' campaign, and will look at the rise of female empowerment through the 80's, 90's and 00's in his designs.
Marc Jacobs said, “I feel very privileged to be the new Creative Director of Diet Coke and put my stamp on the 30th Anniversary campaign. Diet Coke is an icon… and I love an icon.” You can watch him talk about the campaign above (sexy), or watch his homage to the 'Coca Cola Hunk' advert from the 90's below, which was used to launch the exciting joint-venture.
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